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Beneflix

I've worked extensively with Beneflix, an upcoming social networking website that aims to leverage the momentum of the internet world in order to do good in the real world. I created an overall brand for the company and helped to define guidelines and values that keep all Beneflix artifacts consistent. My work for this project included the logo, business cards, brochures, and supporting materials integral to the site's function.

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Interaction Design

Later, I worked with the development team as an interaction designer to make sure the steps they were taking as new features and functions were being added were the right ones. I developed wireframes that tamed the content at hand and created a visual design that embraced the brand while keeping the use of images low to reduce the use of bandwidth, a constraint identified early on. Because of the amount of content and variation among pages and elements, I had the opportunity to develop several specialized interaction models that aimed to improve pleasure of use.

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