Chris A. Wronski
UX Week 2009 Visual ID System
While at Adaptive Path, one of my more comprehensive responsibilities was to create a new look and feel for UX Week, the premier user experience conference. This project was all about exploring from the ground up, starting with identifying the themes the materials would portray, both as a system and on their own. 2009's conference was all about bringing together people that related fundamentally but may not have known of each other before. At UX Week, these people connect in a momentary revelation. All of the ideas revolved around this concept of having many little things come together to create one big great thing.
Initial thoughts and inspirations were matured into three unique design directions revolving around the centralized theme of uniting parts. Each direction was quickly applied to a variety of formats to find out how well it could scale across the conference's many materials.
The chosen direction, once refined, became the basis for all of the conference materials created thereafter, from badges to motion graphics intros, and even a mobile web application.
The Mobile Web Application
To save resources, it was decided that the bulky books traditionally given to conference attendees would be replaced with a mobile web application. In addition to offering individual abstracts and an automatically-refreshing schedule, we made the most out of the medium and created an easy way for attendees to rate sessions and leave other feedback as the event progressed. After designing each pane and providing some documentation, I passed the baton over to Dan Harrelson to implement the design.
The Motion Graphics Intro
Perhaps the most key characteristic of the chosen design direction was its ability to be scaled to a variety of different media and formats. My last responsibility was to create a few motion graphics assets that would be shown on the projector in between event sessions.
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